I really do. Especially now that I REALLY see how it fits into things I want to accomplish. Mastering the arts of marketing and selling isn’t just for products and services. It’s also for ideas, feelings and other things not so easily measure!
I briefly mention in the video below that I attended a conference for pastors this past week. One could argue that people are purchasing a “service” from church, but I don’t think it’s in the same sense as one purchases a service from a mechanic. What you’re purchasing is… community, guidance and in some cases entry to heaven. 😉
While writing this I got to thinking, what exactly is a person buying when they get a lottery ticket? A story (what they’d do if they win), entertainment, etc…
Anywho… here’s the video. It’s back to marketing for me!