So I was reading [Seth Godin’s “The Dip”] the other day at Barnes and Noble in Mayfair and gleaned some cool insights that I thought I’d share. But first a quick summary of what the book is about.
The Dip Mini Review
Keep in mind that I read about 65% of the book so far. 😉 The focus on “the dip” is about knowing when to and when not to quit. It talks about that period of time between being the best in the world and being “average” and how most people quit then (a bad time to quit). Seth also talks about being smart about quitting. Like knowing when you should quit a few things to intensify focus on one or quitting before you start as to not waste time and resources on a goal that you don’t, a the present moment, have the time or resources to “push through the dip.”
He also talks about the advantage of pushing through the dip and being labeled the best. The best can often times command a rate that is 10 times that of #3 or #4 (and way more than the trailing others). So be the best!
Now my two insights…
Don’t Quit While Panicking
This was a well timed piece of advice for me and I’ll go ahead a say why. I’ve been on this mission to start a barter/commerce exchange for 4 or 5 years now. This all started while I was still living in Taiwan. I made a serious attempt at starting an exchange (found software, got access to it to play with it, presented the idea at meetings, etc.) I learned a lot, but no headway. Fast forward to 2008 and I get an email asking me if I’m still interested in setting up and operating an exchange. 7 months later (like… right now) papers are signed, money is ready to be transferred and… I start to panic.
While panicking a lot of things went through my mind and quitting was one of them. Well… It’s VERY good advice to have a mental protocol in place that says “Note to self. Quitting is not an option until AFTER you’re out of crisis mode.” I didn’t decide to quit, but the thought crossed my mind and perhaps it’s possible that I would have given the right poking and prodding. Well that will never happen again with the protocol upgrade. 🙂
What Am I Going To Be The Best In The World At?
Then I realized the power of writing down what I was going to be the best in the world at. That’s an excellent way to frame things. I’m actually quite familiar with “the dip.” There’s the time before the dip when an activity is new, exciting and a little effort makes you SUPER good. I like to jump from activity to activity and quit right when the dip starts to happen. It’s a conscious decision. I know the energy and effort needed to go to the next level aren’t worth it to me. But what are the things that are?
No need to make it public, but I highly recommend making your own list of things you’re going to be the best in the world at Oh! And it should be noted that when he says world he means YOUR world. If you’re the best interior designer in Alaska, you’re the best in YOUR world.
My Best List:
- The best taichi push hands player on the planet (literally the world)
- The best social media strategist with a focus on branding and democratic organizing in South Eastern Wisconsin
- The best Chinese Language Coach in Milwaukee
There’s a little example of what I’m talking about. 🙂 Have at!
Bonus! What I Watched At Work Today
This video featuring Tim Ferriss and Kevin Rose was awesome. Some very cool information in it. Stuff about Angel Investing, insight into how Tim marketed his book “The 4 Hour Work Week.” Background info on both of them. Cool stuff. 🙂
Some links from the video:
Iminlikewithyou.com – A social gaming site. I’ll have to play with it a little bit tomorrow.
wefollow.com – I’ve been seeing this around Twitter and avoided it thinking it was the latest “hot shit.” Since Kevin Rose has something to do with it I thought I’d take a closer look. 🙂 I tagged myself with #pushhunds #milwaukee and #pwninglife
http://ycombinator.com/ – Some cool way to get discovered if you’re a start up and discover someone if you’re looking to invest.
rescuetime.com – An application that helps you find out what you’re wasting time on.
Google KeywordTool – A way to find good keywords when doing adwords campaigns.
Break Out The Tin Foil…
Yes yes… I’m a conspiracy theorist. My decision to be a conspiracy theorist is somewhat like [Pascal’s reason for believing in God. ] Ran into a new 9/11 video. This one was pretty disturbing… 😛
More information about this video is [here.]