For the past two weeks I’ve been consumed with “vote getting” for a competition by Kohl’s. I won’t spent too much time talking about it (because you’ve probably heard it from me already) but Kohl’s is giving away $10,000,000 to the 20 schools that get the most votes on Facebook. Go vote if you haven’t yet! It’ll take you 5 minutes or so.
When I originally heard about this competition (Aug. 10th) the #1 school had less than 30,000 votes. Divide that figure by 5 because each person can vote 5 times per school and that’s only 6,000 people voting. That number actually shocked me. Facebook supposedly has 150 million active users in the US (see Facebook Stats). The competition had already been running for about a month (it started Jul. 7th) and THAT was all the votes #1 had? 6,000 people out of 150 million? For $500,000?! The numbers, in my humble opinion, didn’t stack up.
I expressed interest to St. Marcus about wanting to help, brainstormed a little bit throughout the week and “officially” started working on the project the following Monday (August 16th).
The Idea
The first thing I noticed was that there were two schools from Milwaukee in the top 50. I figured the best way to get people to vote would be making it about Milwaukee and not the individual schools. What came to mind was making a landing page with information about the competition, buttons to share the page, and instructions on how to vote. It was also important to stress the idea of keeping $1 million in the region (the Kohl’s company headquarters is right next to Milwaukee).
I juggled a bunch of different domain names in my mind, but nothing seemed good enough. Later that night (Wednesday, Aug. 11th) POOF! It comes to me. 1mil4mil.com! It was perfect! (At least I thought so at the time 
.) I grabbed my notebook and scribbled this:
Late Night Scribbles
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